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Keywords: Event strategy
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Case Studies
“Your Film” – a leap toward co-creation in the film industry
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 18 June 2025
... Event strategy Marketing strategy Service quality It was early 2024, and Ram Gopal Varma, a maverick filmmaker based in Hyderabad, India, found himself reflecting on his decades-long career in the Indian film industry. The trigger came during a conversation with a young filmmaker who praised...
