Keywords: Fairtrade
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Case Studies
Emerald Emerging Markets Case Studies 1–63.
Published: 01 December 2021
... Europe. It was in Canada, on Vancouver Island, Victoria, that Robinson met Hugo Ciro, a Colombian national who would become a close friend. Ciro had developed a business model based on Fairtrade principles and, through his small company level ground trading, was importing coffee from his homeland...

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