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Keywords: Financial services marketing
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Case Studies
An analysis of financial inclusion initiatives at Odisha Gramya Bank
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 23 September 2016
...Dhananjay Bapat; S. Sidharthan; C. Yogalakshmi Subject area Financial Services Marketing, Financial Inclusion, Emerging Market Studies. Study level/applicability The case is suitable for graduate management students in courses such as general management and marketing courses. It is also...
