Keywords: Focused differentiator
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Case Studies
Emerald Emerging Markets Case Studies 1–29.
Published: 29 November 2016
... into fast-moving consumer goods (or consumer-packaged goods), categories of wellness products as well as over-the-counter (non-prescription) drugs. This case describes the focused differentiation strategy of Himalaya and sets out the challenges it faced/would face in sustaining its focused differentiation...

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