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Case Studies
Emerald Emerging Markets Case Studies 1–8.
Published: 05 March 2014
...Monica Singhania; Navendu Sharma; Rohit J. Yagnesh; Nimit Mehra Subject area Bicycle industry, emerging markets, competitor analysis, financial forecasting. Study level/applicability This case can be used as a teaching tool in the following courses: MBA/post-graduate programs in management...

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