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Keywords: Future Group
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Case Studies
Future Group’s new move: Big Bazaar Direct
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 15 June 2016
...Vinod Kumar; Vandana Subject area Marketing, Retail Marketing and E-commerce. Study level/applicability Graduate and Post-graduate. Case overview The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer...
