Keywords: GenAI-based Hiring
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Case Studies
Emerald Emerging Markets Case Studies 1–28.
Published: 27 February 2025
... of technology-based hiring. Case overview/synopsis The case study centres on Hamada Tea Co. Ltd., exploring its hiring challenges in emerging markets. The protagonist, Hema, the company’s executive director, is grappling with whether to invest in GenAI-based hiring tools or continue with the manual scouting...

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