... in their business, they thought of expanding globally. As they already had clients in Dubai, Singapore, Malaysia and Gulf countries, they thought of further strengthening their market share in these countries first. Epitome owned the backend infrastructure required for live and secure video streaming and therefore...

...Revanth Kumar Guttena Learning outcomes Students will be able to: Understand how mythological storytelling and cultural symbolism shape audience perception and brand meaning in creative industries. Analyze the tension between cultural authenticity and global appeal in positioning Kalki...

... embracing digital commerce and modern food innovation. This case study highlights the challenges of balancing local heritage with global aspirations, managing brand consistency under a corporate umbrella and deciding between pursuing domestic growth or export opportunities. It prompts students to reflect...

... whether to adapt to ShowVista’s norms or seek an organization that aligns with his values. The case examines the complexities of cultural fit, leadership role in a multicultural organization and career identity in a global workplace. Complexity academic level Case is suited for teaching in MBA...

...Miranti Kartika Dewi; Karina Wulandari Learning outcomes By the end of this case study analysis, students are expected to understand the dynamics of global markets by identifying institutional voids in prospective export destinations using the framework by Khanna and Palepu; evaluate potential...

... for internationalizing domestic companies from developing countries. Case overview/synopsis The McDonald’s case examines the challenges associated with market expansion by global brands. The case occurs during the early-globalization era in the 1990s. Barbados, a developing country, is the site for potential...

...; understand what would be the best approach that companies can adopt when the companies face backlash in such circumstances; and explore the scope for redefining the intellectual property rights in the changing global environment. Case overview/synopsis In December 2021, the Protection of Plant Varieties...

... Insurance Insurance companies Mergers and acquisitions Strategic management Strategy Globalization On 3 September 2021, the Insurance Regulatory and Development Authority of India (IRDAI) approved the merger of the non-life insurance division of Bharti AXA General Insurance Company Limited...

... should be considered in CEO selection for managing a newly acquired company; and (4) analyze how to better promote global human resource management from the dimensions of localized HRM system reform and human resource structure reconstruction. Case overview/synopsis After a long period of negotiation...

... risk/company failure Globalization International business strategy International market entry International relations "Grandhi Mallikarjuna Rao (GMR) is welcome to invest in the Maldives like any other foreign business.” – Fayyaz Ismail, Minister of Economic Development, Government...

... of the project and is worried whether he will be successful in achieving his goal of skill-based knowledge creation. While systems and institutions of higher education in India struggle to address the pressures created by globalization, Professor Bose knew that the one-size-may not fit all. “Flexible pedagogy...

... TelstraClear New Zealand for $660m in 2012 (Vodafone Annual Report, 2016) and purchasing the German company Liberty Global in 2013. In September of that same year, Vodafone sold its 45 per cent stake in Verizon Wireless to Verizon Communications for $130bn (Consumer Connect, 2014). Vodafone also introduced...

...Ali H. Choucri; Anne Dietterich; Victoria Gillern; Julia Ivy Learning outcomes Expected learning outcomes: To respond to the case question, students would analyze macro- and microeconomic differences to determine HC Securities’ preferred global strategy and appropriate market entry mode. The case...

... management programs and electives. Case overview The case investigates the 20-years growth story of ABBYY, one of the most successful Russian technological companies in a global market. It covers the company’s roots, development of unique technology, evolution of products, market development...

... the Pepsodent brand rights in the USA from Unilever. Unilever hold the rights outside the US market. Gerard Tocquer can be contacted at: gtocquer@yahoo.com Marketing Globalization International marketing Marketing strategy/methods International branding Market segmentation/target markets...

... Globalization Strategic management/planning When Yves and Pascal were visiting one of the real-estate agents who got engaged to help them finding a suitable location for the water shop, there was another customer in the office. The other customer seemed very curious as to why these foreigners are scouting...

.... Organizational behavior Entrepreneurship Globalization Social enterprise Jasmine owns and manages a social enterprise in urban East Africa, whose main goal is to support other women who are less socially and economically empowered. Jasmine is a highly educated engineer, who has lived part of her life...

... product prices to retain the lower end of the market. Bright Soap is facing the immense challenge posed by the detergent powders. Globalization has meant that powerful multinationals have brought their wealth, technology, expertise, global resources and financial might and now dominate the once...

... is known as Solow residual. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Anupma Srivastava can be contacted at: anupmait@hotmail.com Globalization...

... of the new millennium. The case highlights the effects of global forces (both macro and micro factors) on the patronage of GPL matches. It also brings into focus the effects of professionalization and commercialization of the league, especially, on traditional football clubs. It presents discussions...