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Keywords: Globalization marketing
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 01 January 2011
... and to highlight the importance of people in providing a service and in delivering the brand promise. Supplementary materials Teaching note. © Emerald Group Publishing Limited 2011 Emerald Group Publishing Limited Licensed re-use rights only Business enterprise Globalization marketing...
