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Keywords: Glocal marketing
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 17 October 2012
... strategy be more suitable as compared with global. Supplementary materials Teaching notes are available, please consult your librarian to access. © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Breakfast Launch Glocal marketing Food...
