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Keywords: Growth and expansion
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Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 12 June 2025
...Sandeep Sivakumar; Santanu Bhadra; Chackochen Mathai Learning outcomes This case is ideal for discussion on corporate strategy, specifically focusing on growth and expansion through franchising-led business models in an emerging market such as India. By engaging in the case discussion, students...

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