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Keywords: Growth strategy
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Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 23 March 2026
...Subhalaxmi Mohapatra; Diti Pundrik Vyas Learning outcomes The learning outcomes are as follows: to understand the industry and environment through Porter’s Five Force Analysis; to compile a Value Chain Analysis of a business venture; and to analyse the role of growth strategy in scaling...
Case Studies
Emerald Emerging Markets Case Studies 1–25.
Published: 05 December 2024
... environmental changes affect the organisation; and create: formulate a growth strategy for Berrylush. Case overview/synopsis Two young MBA graduates from a top Indian management institution dreamed of running a large-scale business, providing women all over India with high-quality western clothing...
Case Studies
Emerald Emerging Markets Case Studies 1–24.
Published: 06 September 2024
...Ahmad Izzat Fauzan Sahim; Raja Nerina Raja Yusof Learning outcomes At the end of the case study exercise, students will be able to evaluate a company’s competitive standing and formulate business growth strategies based on internal and external environment analysis, develop business strategies...
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 01 March 2024
... to know why franchising is such a common way of delivering services to end users, describe the “place” decisions of physical channels, and be familiar with the strategic and tactical location considerations and devise a growth strategy to expand the business. Case overview/synopsis Situated at Tito’s...
Case Studies
Emerald Emerging Markets Case Studies 1–24.
Published: 27 February 2024
... Marketing models Competitive strategy Business development Sustainable development Strategic marketing Marketing management Growth strategy Market dynamics Strategic decision-making Industry trends Industry analysis Sustainability PESTEL analysis Porter’s five forces 3Cs model Competitive...
Case Studies
Emerald Emerging Markets Case Studies 1–21.
Published: 18 October 2022
... direct benefit transfer scheme. Its technology platform facilitated last mile delivery of products through ecommerce platforms that helped towards reducing the urban and rural divide (Vakrangee Limited, 2022a). Marketing strategy Growth strategy Value creation Sustainable competitive advantage...
Case Studies
Emerald Emerging Markets Case Studies 1–20.
Published: 17 November 2015
... analysis, Porter's Five Forces, success factors), marketing strategy (product portfolio analysis, market-product analysis) and SME management, as well as abilities to propose growth strategies and marketing strategies for the firm. Supplementary materials Teaching notes are available for educators only...
Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 08 October 2014
..., the indisputable leader in the tooth powder category for almost five decades, and its extension strategy into the toothpaste category. Brand extension Segmentation Segmentation Growth strategy Repositioning Targeting and positioning Targeting and positioning © Emerald Group Publishing Limited 2014...
Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 29 July 2014
... enterprise. Now he is making bold moves to venture outside Tamil Nadu and become a national brand, which means a major scaling up and moving into the next orbit. Vital questions in scaling are: Is Aachi pursuing the right growth strategy in their effort to scale up? How can Aachi look at the imminent foreign...
Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 28 June 2013
... be contacted at: sgitsgzb@gmail.com © Emerald Group Publishing Limited 2013 Emerald Group Publishing Limited Licensed re-use rights only Retail Indian business Growth strategy Merchandise Profitability India Retailing Business enterprise Decision making After being viewed...
Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 17 October 2012
... of the NGO (Exhibits 1 , 3 and 4). Emmanuel Raufflet is the corresponding author and can be contacted at: emmanuel.raufffet@hec.ca © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Microfinance Growth strategy Market entry strategy...
Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 10 August 2012
... Corporate positioning Positioning strategy Growth strategy IT solution business Business expansion strategy Small to medium-sized enterprises Economic growth Ranjan Chopra, Chief Executive Officer (CEO) of Team Computers Pvt. Limited (t:EAM), was planning the next leap for the company. He had...

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