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Keywords: Handicraft product
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 15 October 2025
... and various key performance indicators (KPIs) with respect to the E-commerce portal of handicraft products; and prepare a digital marketing campaign by analyzing tools and various KPIs. Case overview/synopsis Ram, a newly appointed digital marketing manager, had been summoned by Amit Malhotra, the Mon-Ami...
