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Keywords: Heuristics
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Case Studies
Exclusive books: applying a behavioural economics perspective
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–30.
Published: 09 September 2020
...Thiroshnee Naidoo; Charlene Lew Learning outcomes The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how several heuristics inform consumer decision...
Case Studies
Decision making in creating the world's first smartphone
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 01 October 2011
... team to eventually launch the impressive HP Jornada 928, the world's first smartphone, and heralded a new generation of mobile devices. Expected learning outcomes This case is designed to be useable in teaching three key knowledge disciplines: Decision–making biases and heuristics...
