...Thiroshnee Naidoo; Charlene Lew Learning outcomes The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how several heuristics inform consumer decision...

... team to eventually launch the impressive HP Jornada 928, the world's first smartphone, and heralded a new generation of mobile devices. Expected learning outcomes This case is designed to be useable in teaching three key knowledge disciplines: Decision–making biases and heuristics...