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Keywords: Himalaya
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–29.
Published: 29 November 2016
...R. Srinivasan Subject area Competitive strategy. Study level/applicability Post-Graduate (MBA/Doctoral) level courses. Case overview This paper aims to examine the evolution of Himalaya Drug Company (hereinafter referred to as Himalaya), an Ayurveda-based pharmaceutical-wellness company...
