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Keywords: Holistic marketing
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 17 October 2012
... in principles of marketing, entrepreneurship or emerging markets courses. Case overview The case looks at the antecedents and process of transformation of a small-scale firm into a marketing-oriented organization, through the lens of holistic marketing. The case focuses on a small-scale Bangalore based...
