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Keywords: Indian business
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Case Studies
Can Bharat Bazar sustain its growth? The story of an Indian retail giant
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 28 June 2013
...Susobham Goswami; Vikas Nath Subject area The subject area is retailing in the Indian business context. Study level/applicability The case is suitable for an MBA course on retail marketing. Positioning is that of an advanced elective, trying to educate, apply and synthesize the facets...
