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Keywords: Industrial marketing
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 19 November 2025
... Customer loyalty B2B marketing Industrial marketing Like all other years, the annual budget meeting at Century Plyboards (CenturyPly), Kolkata, India, was held in December 2022. The meeting ended with an intense debate on setting the goal of INR 120bn in revenue by 2031. Debasis Sen...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 05 June 2017
...Milind Trivikram Phadtare Subject area Industrial Marketing. Study level/applicability MBA students and participants of MDPs. Case overview It involves marketing of air compressors in particular and industrial equipment in general. It tries to analyse strategies on the framework of market...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 13 August 2012
.... Study level/applicability It may be used in second-year courses of MBA marketing programs as well as in specific executive education programs dealing with key account management (KAM) systems, business strategy, industrial marketing and/or sales management courses. This case can also be used...
