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Keywords: Innovative packaging
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 01 July 2011
... clients included MNCs such as Novartis, Merck, Pfizer, Sanofi-Aventis, GlaxoSmithKline Pharmaceuticals and Johnson & Johnson to name a few and domestic players like Dr Reddy's, Ranbaxy and Cipla among others. Drugs Counterfeiting Brand protection strategy Positioning Innovative packaging...
