... 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Customer relationship management Digital Marketing Internet marketing Food marketing On a sunny afternoon of September 10th, 2023, at Mumbai (India), Jaydeep Barman, the co-founder and CEO...

... Corporate communications Crisis management Internet marketing Shantanu Deshpande, founder and CEO of Bombay Shaving Company (BSC), developed a grooming brand for urban youth by combining a premium product line with an innovative digital brand. However, his recent marketing campaign around his new...

... re-use rights only Digital marketing Internet marketing Social media strategy Competitive advantage Brand management In April 2021, Florasis an emerging Chinese cosmetic brand, surpassed international competitors in online gross merchandise value (GMV) of local online makeup...

... be contacted at: drshikhagera@jamiahamdard.ac.in © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Mergers and acquisitions Internet marketing Strategic management In an interview, Prashant Tandon, CEO of Tata 1mg, talked about the company’s...

... 2022 Emerald Publishing Limited Licensed re-use rights only Online shopping/electronic commerce Distribution channels Channel management/relationships Profit and loss Internet marketing Retailing Channel choice decisions had acquired a new dimension with the rapid growth of retail...

...@emeraldinsight.com to request teaching notes. Subject code CSS: 8: Marketing Neeraj Pandey can be contacted at: neerajpandey100@gmail.com © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only B2B marketing Logistics Marketing Internet marketing...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Internet marketing International business International marketing Marketing strategy/methods Online shopping/electronic commerce Leo Chen was in deep thoughts as he was looking out of the window...

... enterprises (SMEs) and stagnant economic growth for the following years. Marketing Finance companies Internet marketing International branding In mid-2016, Claire Solís, Bankaool’s appointed Director of Marketing, Channels, and New Business was driving back to the bank’s headquarters located...