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Keywords: Key accounts
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–27.
Published: 30 March 2022
...Sadhna Dash; Leena B. Dam; Deepa Pillai; Jitender Kumar Learning outcomes At the end of the case discussion, students would be able to: design key account selection criteria for the organization’s vast clients; analyse the application of key account management (KAM) strategies in a business...
