Keywords: Latin America
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Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 30 April 2020
... are available for educators only. Subject code CSS 8: Marketing. Marketing Channel management/relationships International marketing Marketing models Retailing Trade Marketing Emerging Markets Informal Markets Bottom of the Pyramid Latin America After the conception of Ferrari five, Waldo...
Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 10 October 2013
... product development and market selection in emerging markets in Latin America. Case overview Five algorithms are “on the table” for assessing 14 countries by 12 performance indicators: weighted-benchmarking each country by the country leader's indicator scores; tallying by ignoring indicator weights...
Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 17 October 2012
...Delio I. Castaneda; Luisa F. Manrique Subject area Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested...
Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 17 October 2012
.... Pável Reyes-Mercado is the corresponding author and can be contacted at: pavelreyesmercado@hotmail.com © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Marketing Marketing strategy Entrepreneurship Clean energy Mexico Latin America...
Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 13 August 2012
... pollution. SA was a renowned leader in Argentina's cementation services, with over 7,000 operations completed in Latin America since 1983. Stimulation operations were intended to enhance well permeability in order to increase production, shortening investment payback time by adding sand or acidizing...

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