... models Retailing Trade Marketing Emerging Markets Informal Markets Bottom of the Pyramid Latin America After the conception of Ferrari five, Waldo Tarantini [ 1 ], a recent expatriate from French International Company (FICO), was struggling to decide how to deal with traditional retailers...

... product development and market selection in emerging markets in Latin America. Case overview Five algorithms are “on the table” for assessing 14 countries by 12 performance indicators: weighted-benchmarking each country by the country leader's indicator scores; tallying by ignoring indicator weights...

... work and two salespersons. Marketing Marketing strategy Entrepreneurship Clean energy Mexico Latin America Green economy Marketing planning Mr Vigas sighed after he went through the last quarter's sales figures of Ren-Er Co., the venture he had started to sell solar water boilers...

...Delio I. Castaneda; Luisa F. Manrique Subject area Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested...

... management Relational marketing Industrial marketing Sales management Oil sector Latin America Buyer-seller relationships Buying behaviour […] Our firm works like an emergency room; our technology and operating resources are available 24-7. Our customers come to us with special requests […] (San...