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Keywords: Launch strategy
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 20 September 2024
... on topics including NPD, opportunity identification, concept testing, consumer research analysis, marketing strategy formulation, business/financial analysis and launch strategies. This case study may be more useful in the middle or later parts of a course or module when an instructor is focusing on any...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 03 March 2015
... Group Publishing Limited Licensed re-use rights only This case study is published in partnership with the Asian Society of Management and Marketing Research (ASMMR) as part of the 2014 ASMMR – Emerald EEMCS Teaching Case Competition. Marketing Launch strategy Celerio Communication mix...
