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Keywords: Line extension
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Case Studies
Mysore Sandal Millennium, the launch of India's most expensive soap
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–11.
Published: 14 July 2014
... and Havovi Joshi 2013 Srinivas Reddy and Havovi Joshi (2013) Licensed re-use rights only Brand extension Branding Line extension Vertical extension The main reason behind launching the Mysore Sandal Millennium soap is to build an image for the company. To state that in India too, a company...
