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Keywords: Luxury goods
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Case Studies
Reviving heritage brands – the case of Petrodvorets Watch Factory
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 29 April 2016
... Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Russia Branding Luxury goods Brand management Brand re-launch Heritage brands The aim of strategic brand management is to use branding as a source of sustainable competitive advantage...
