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Keywords: Malaysia Airlines
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 17 November 2015
...Yan Guo; Shu Deng; Xuan Gong Subject area Crisis management. Study level/applicability Graduate and MBA. Case overview This case analyzes the event of disappearing flight MH370 belonging to Malaysia Airlines which attracted worldwide attention from a third-party perspective. This case...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 26 November 2014
...Shalini Rahul Tiwari; Jyoti Kainth Subject area Strategic Management/General Management. Study level/applicability MBA/Executive MBA. Case overview Malaysia Airlines (MAS) was incorporated in 1937 to operate in Singapore, Kuala Lumpur and Penang. The first period of crisis was witnessed...
