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Keywords: Management effectiveness
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 28 June 2013
... of promotions Marketing metrics Business turnaround Business formation India Management effectiveness On the hot sunny morning of 1 June 2012, Nikhil was engrossed in evaluating the efficacy of promotional schemes that had been adopted by him since July 2011 for his newly acquired venture “Ocean World...
