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Keywords: Market analysis
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Case Studies
Emerald Emerging Markets Case Studies 1–6.
Published: 24 May 2013
... a novel idea of using coconut shells and other biomass material as the fuel for running a woodstove. The case study has its settings in Kerala (India). A tentative business plan is being proposed through the case study, where the market analysis has been done, underscoring the product positioning, market...

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