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Keywords: Market expansion
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–27.
Published: 20 September 2024
...Ayanna Omodara Young Marshall; Alfred Walkes Learning outcomes Specific teaching and learning objectives include to identify factors influencing market expansion decisions and recommend appropriate entry modes, understand factors in the international business environment that contribute to success...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 19 October 2012
..., it also gave rise to consumer confusions and doubts about the positive benefits of many oral care products. International marketing Market expansion Oral health care Product innovation Importer/distributor Small business management Thailand Marketing strategy It was August 2009...
