... Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Business model Idea generation and idea implementation New venture Technology company Business model canvas (BMC) Online aggregator model and bricks and clicks model Market segmentation/target markets...

... strategy/methods Market segmentation/target markets New product development Brand management/equity On a wintry sunny morning in January 2019, the founders of WoW! Momo, Binod Kumar Homagai and Sagar Daryani were sitting in front of their first-ever store opened way back in 2007. Binod had just...

... only Entrepreneurship Market segmentation/target markets Food and nutrition Innovation Product development Being a micro-enterprise with heavy financial constraints, it was never easy to sustain the business at the time of pandemic. Mrs Jyoti Pruthi (owner of Pruthi Spices) made...

.../methods Market segmentation/target markets Pricing We always believe that management education could be fun and engaging at the same time. Yes, simulation has been a giant leap in the participant-centric learning model (Mr Ashish Kumar & Mr Rahul Jalan, Founders Biziga). In early January...

... is the corresponding author and can be contacted at: profasghura@gmail.com © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Strategy Corporate growth Market segmentation/target markets It was a warm evening of March 25, 2019 in Ahmedabad [ 1 ]. Amit...

... Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Market segmentation/target markets Social enterprise Small businesses Strategy Yola EcoSentials (YES) was founded and spearheaded by Charles Reith (Chief Executive Officer) in September 2012 as a social enterprise...

... companies Strategy Corporate growth Services marketing Market segmentation/target markets Microfinance institutions (MFIs) provided collateral-free loans to farmers in small amounts. The process of loan sanction was simple for farmers and MFIs were the key sources of funding for the agriculture...

... and marketing mix for a competitive marketing strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS: 8 Marketing. Marketing mix Market segmentation/target markets Product positioning Market research/consumer behavior Strategy According...

... Marketing Marketing strategy/methods Market segmentation/target markets The lifelong mission of Kaya FM’s managing director, Greg Maloka, had been to tell the African story refreshingly so that lives would be transformed and minds shaped for good. In his 10 years at the helm of Kaya FM, he had...

... materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Differentiation Market segmentation/target markets Customer satisfaction We aim at providing our customers unmatched value, tastefully wrapped in luxury – Kumud Goel It was yet another busy day...

... Licensed re-use rights only New product development Consumer behavior Market segmentation/target markets Marketing Product management “I need to pick up two packs of Peebuddy. One is for self-use during my upcoming photo-shoot trip in Rajasthan, the other is for my mom – she has arthritis...

... marketing Market segmentation/target markets When elephants fight, it is the grass that suffers. Kikuyu proverb, Kenya Shoaib Iqbal, Managing Director of Bliss Chemicals, pondered about the current questions facing his company, as he handed out presents to children at an orphanage in Soweto...

... Market research/consumer behaviour Market segmentation/target markets Strategy Rajiv Shetty, an ambitious owner and CEO of Eco remedies, based out of Nashik, India, was with his colleagues brain storming on the issue of repositioning one of Eco remedies product “Anjaneya” somewhere in January 2016...

... at: fqbhabib@ibs.utm.my © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Marketing Entrepreneurship Market segmentation/target markets It was early morning of 3 November, 2013. Mrs Azizah Ayob (to be subsequently known as Ayob), the entrepreneur...

... segmentation/target markets In 2014, Parisa Oh was appointed Unilever Brand Manager for Oral care category covering both the Cambodia and Lao markets. She joined Unilever in 2009 after graduating with a master’s degree from Mahidol University, Thailand. She felt proud to participate during the first three...

... rights only Marketing Entrepreneurship Consumer behavior Market segmentation/target markets Hema was the only daughter of Encik Sittumalai and Puan Rani (subsequently known as Sittumalai). After completing her diploma she started to work as a teacher in one of the international schools. Her...

.... Subject code CSS 8: Marketing. Farzana Quoquab can be contacted at: fqbhabib@ibs.utm.my © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing mix Market segmentation/target markets Market research/consumer behaviour It was August 2...