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1-2 of 2
Keywords: Market share
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 28 June 2013
... in the Indian car market with a market share of 18.10 percent as of 2010-2011. By 2009-2010, most of the major international car makers were setting up production facilities in India. The market was set to become highly competitive and it became imperative for manufacturers like Maruti Suzuki India Ltd (MSIL...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–5.
Published: 01 January 2011
... inhibitor (PPI****) brands in the country (it included lansoprazole, pantoprazole, esomeprazol and rabeprazole). Brand management Marketing environment Market share Market segmentation Professor Philip Kotler while explaining the changes taking place in the new economy said, “The future...
