... only Value chain Entrepreneurship Marketing mix Operations strategy Distribution channels It was a sunny morning on February 24, 2024. Following his usual routine, Akash Agrawal ordered a coffee, settled into his cabin at Zoff’s Raipur facility, and opened his laptop to check his emails...

... names; financial and other recognisable information to protect confidentiality. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Brand management Marketing Marketing mix Marketing strategy Qualitative marketing research August 2023...

... decision-making; designing segmentation, targeting and positioning criteria for real-estate ventures in emerging markets; and evaluate means of creating, communicating and capturing value through the marketing mix. Case overview/synopsis Navaladiyaan Construction, a regional property developer...

... and providing extra income from honey sales, all while supporting sustainability and local communities. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Entrepreneurship Marketing Marketing mix Sustainability It was a bright Monday afternoon...

... Emerald Publishing Limited Licensed re-use rights only Health and safety Marketing ethics Marketing mix Marketing models Strategic management On 10 April 2024, the Commerce Ministry of the Government of India directed all the e-commerce platforms that “no such thing as ‘health drink...

..., and that this is an all-in-one FemTech solution.” Suchitra replied, “Still, we are new to the market; we need to think about which segment to tap?" Marketing strategy Market segmentation Marketing mix Marketing Product design Product development Meeting in a coffee shop in Bangalore, the IT capital...

... names; financial and other recognizable information to protect confidentiality. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Competitive strategy International business strategy Multinationals Labour market Standardization Marketing...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Coffee shops Ecuador Innovative products Logistics Sustainable market development Marketing mix International market entry Service quality Market segmentation Marketing strategy Sustainable...

... re-use rights only Distribution channels Marketing strategy Marketing mix Consumer behaviour In the far Northern region of Ghana, West Africa, in a small town called Garu emerged a woman youth entrepreneur called Mariam Atinga. Atinga established Mariam Special on May 2013 in Garu...

... in the biscuit market; analyse the basis of consumer segmentation in the biscuit market; analyse the marketing mix strategy of a firm; and highlight the importance of positioning. Case overview/synopsis Rao, the Director (Marketing) of Mayora India Private Limited, was in dilemma as to how to position Coffee...

... the marketing mix, segmentation and targeting, as well as competitive analysis. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. The predicament of oral health among children (both infants and teens) in India had become a grave concern...

...Jeynakshi Ladsawut; Tasneem Mustun Learning outcomes Through analysis and discussion of the case study, students should be able to understand the marketing mix concept in the context of the retail industry, analyse how the adoption of new media such as social media transforms the elements...

...Seema Laddha; Vatsala Bose Learning outcomes After completion of the case study, students will be able to understand organic farming challenges in India, analyze Two Brothers Organic Farms’ (TBOF) value chain for creating shared values, evaluate marketing mix and product development strategies...

... Licensed re-use rights only Sustainability Green marketing Environmental management strategy Brand management Strategic management Marketing mix Sanghamitra contemplated, “Under the circumstances of no profit, no loss zone, what strategy should Econic adopt to scale the brand further...

...Deepak Singh; Abdul Qadir Learning outcomes Upon completion of this case study, students will be able to identify the key changes in the marketing environment affecting the industry, demonstrate the elements of the marketing mix in the fast-food industry, illustrate the crucial elements...

... strategies reap benefits to “NaMo”? What could the business brands emulate from NaMo to market and position themselves? Could political success be transpired to business success? Marketing Marketing mix Brand management © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re...

... of marketing will take centre stage. The case highlights the management’s dilemma of using green marketing as the pivot for increasing its market share in the emerging economies and boosting revenue. The underscored opportunities and challenges have to be addressed so as to formulate a green marketing mix...

... and software was free. Though some followers entered the market with lower prices, Pan believed that YDJ still had competitive advantages in cost, quality and service. He said: Digital marketing Marketing communications New retail Small businesses Digital media Covid-19 Retailing Marketing mix...

...Sheela Bhargava; Parul Gupta Learning outcomes The case will help learners to analyse how effective handling of an extended marketing mix of 7Ps (product, price, place, promotion, physical evidence, participants and processes) makes a startup profitable in its initial years of inception...

... for a startup. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing. Digital marketing Social media strategy Marketing strategy Social marketing Marketing mix Sales promotions For Mentorrd the target customers were people who needed help...