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Keywords: Marketing planning
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 17 October 2012
... to Mexico City. At first everything seemed to be going well but as time went by, sales were not reaching the stated objective. In a meeting called by Mr Vega to address this issue many ideas were delivered. Above all, Mr Vega had to collect all relevant information to design a feasible marketing plan...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–17.
Published: 17 October 2012
... at: gmaragh@utech.edu.jm © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Jamaica Cultural legacy Multipurpose agricultural attraction Business development Developing countries Marketing planning Tourism management Tourism development...
