... attraction Business development Developing countries Marketing planning Tourism management Tourism development Tourism is an important industry for the socio-economic development of many countries, especially developing ones (Gossling, 2000). It contributes to the growth of local economies (Choi...

... to Mexico City. At first everything seemed to be going well but as time went by, sales were not reaching the stated objective. In a meeting called by Mr Vega to address this issue many ideas were delivered. Above all, Mr Vega had to collect all relevant information to design a feasible marketing plan...