... implicaciones de operar en un área afectada por el conflicto y en un mercado emergente. Así mismo, se espera que aprendan que hacer negocios de manera efectiva requiere de un enfoque holístico frente a la dinámica empresarial. Resumen del caso El caso de la compañía aseguradora LPCI en México ilustra los...

... in an emerging market. It is applicable, especially, for undergraduate and graduate students in management studies. Case overview The case of LPCI Insurance Company in Mexico illustrates the challenges that firms face when doing business in an unstable, rapidly changing environment. Conflict-affected areas...

... branding and positioning of a compact fluorescent lamp (CFL) by a multinational company settled in Mexico. After working in a private–public partnership (PPP) that deployed millions of CFLs in the Mexican market, the company is now striving to understand customer repurchase behaviour. The company...

... to Mexico City. At first everything seemed to be going well but as time went by, sales were not reaching the stated objective. In a meeting called by Mr Vega to address this issue many ideas were delivered. Above all, Mr Vega had to collect all relevant information to design a feasible marketing plan...