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Keywords: Mobile marketing
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 09 March 2012
...Yasmin Malik Subject area Mobile marketing. Study level/applicability MBA, marketing level consultants. Case overview This is the first documented study on the development of a mobile marketing eco-system in Pakistan. The focus of the case is Telenor Pakistan - the first local operator...
