Keywords: National cultures
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Case Studies
Emerald Emerging Markets Case Studies 1–8.
Published: 17 October 2012
... China Corporate strategy Family firms National cultures Globalization FOTILE, a family business In Zhejiang, China, has become the leading brand In the China kitchen appliance industry and has successfully entered into the global market. It has transitioned from a traditional family business...
Case Studies
Emerald Emerging Markets Case Studies 1–15.
Published: 01 October 2011
...- and dissertation-writing, given the element of data collection and analysis. Case overview This exercise is designed to be an MBA class exercise in which students try to answer the question: what are the national cultural characteristics of the typical executive or manager in my country? Are these behaviors...
Case Studies

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