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Case Studies
Pricing and content – Netflix’s dilemma in India
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 21 November 2022
...Avil Saldanha; Rekha Aranha Learning outcomes The learning outcomes of this study are as follows:1. Analyze the pricing strategy followed by Netflix in India;2. Examine the challenges faced by media companies, including over-the-top (OTT) service providers, in developing content for target...
