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Keywords: New products
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–12.
Published: 10 October 2013
... algorithms. Which algorithm do you recommend? Why? Expected learning outcomes Learners gain skills, insights, and experience in alternative decision tools for evaluating and selecting choices among emerging markets to enter with new products for low-income (bottom of the pyramid) products ands services...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 17 October 2012
...Farah Naz Baig Subject area Marketing, retail management and new product launch. Study level/applicability BBA final year students, MBA first year students. Case overview The case is about the decision that needs to be taken for breakfast launch by McDonald's Pakistan. It was mid July 2011...
