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Keywords: New ventures
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Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 19 April 2013
... or experience in manufacturing Ayurvedic drugs. Vinay had understood the need for medicines and the power of such drugs after the world had suffered on account of side effects of allopathic pills. Vinay had analysed the initial new venture idea, evaluated the potential new venture opportunities and finally...

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