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Keywords: Non-market strategies
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 19 October 2023
...Ian Macleod; Adrian David Saville; Theresa Onaji-Benson Learning outcomes The study enables students to critique the internationalisation strategy of an African business including elements of macroeconomic analysis, company fit with jurisdictions, non-market strategies and mode of entry. Case...
