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Keywords: Nudging
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Case Studies
Between home and enterprise: the Swakruta dilemma of scaling women entrepreneurs
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 15 May 2026
... interventions that reshape self-perception and entrepreneurial identity among Swakruta women entrepreneurs. Evaluate the influence of loss aversion on women’s entrepreneurial decision-making and develop the nudging strategies to encourage women to engage with large opportunities. Case overview/synopsis...
