Keywords: OTA
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Case Studies
Emerald Emerging Markets Case Studies 1–22.
Published: 24 March 2022
.... Mergers and acquisitions Online shopping/electronic commerce Leisure travel Corporate strategy Postmerger integration e-commerce OTA Kazakhstan Post-Soviet It was a snowy morning of early February 2018. Nikolay Mazentsev, chief executive officer (CEO) of ChocoTravel, one of the leading...

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