... of the byproducts of the oil extraction process went to waste. Desiri introduced herbal coconut oil as it saw an opportunity in hair care for organic products. Desiri was the first company to export bull-driven Ghana edible oils. Technology helped the founders to scale up their operations. Desiri followed...

... of organic edible oils. The company catered to end consumers with its indigenous technology and processes. The innovative and healthy products were appreciated by the consumers, as was reflected in the surging demand figures. With the increasing popularity of organic products, the orders were surging...

...Rekha Attri; Rahul Bairagi Learning outcomes After reading and discussing the case, the participants would be able to:▪ articulate the challenges associated with retailing of organic products.▪ suggest paid, owned and earned digital marketing tools to Manav Chetna Vikas Kendra (MCVK);▪ suggest...