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Keywords: Perception
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–22.
Published: 10 April 2025
... due to the negative perception of Areca Nut which was considered as part of Gutka in the past. Hence, this case focused on how the Green Remedies (Areca Nut Tea) could establish a strategic and organizational marketing strategy to promote the Areca Tea drink to different segments to achieve its...
