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Keywords: Phanindra
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Case Studies
Phanindra Sama: founding redBus
Available to Purchase
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–7.
Published: 17 October 2012
... Phanindra Sama, was the founder and CEO of redBus.in , the largest bus ticketing company in India selling around 220 million tickets per year and serving over 10,000 bus routes. The case describes the progressive journey of Phanindra as an entrepreneur in discovering and exploiting opportunities in India's...
