...@gmail.com © Emerald Group Publishing Limited 2013 Emerald Group Publishing Limited Licensed re-use rights only Entrepreneurs Entrepreneurial process and behaviour New ventures Ayurveda Strategy India Pharmaceuticals industry Business planning Vinay was born at Ghaziabad, a town...

... contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Brand strategy Healthcare structure Brand repositioning Product portfolio Individual branding Market build up Marketing strategy India Pharmaceuticals industry Dr Prafulla Kumar...

...Alka Chadha Subject area The case offers a study of change management in the pharmaceutical industry in India. Study level/applicability The case is designed for undergraduate and postgraduate students to examine strategic decisionmaking in the context of mergers and acquisitions (M...