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1-3 of 3
Keywords: Pharmaceuticals industry
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 19 April 2013
.... Vinay could boast of an established social network and had an interest in technology and its marketing. The Ayurveda-based pharmaceutical industry manufactures numerous Ayurvedic prescription drugs and consumer products. In addition, they also distill essential oils from pepper, clove, cardamom...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 17 October 2012
...Alka Chadha Subject area The case offers a study of change management in the pharmaceutical industry in India. Study level/applicability The case is designed for undergraduate and postgraduate students to examine strategic decisionmaking in the context of mergers and acquisitions (M...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 17 October 2012
...). © Emerald Group Publishing Limited 2012 Emerald Group Publishing Limited Licensed re-use rights only Brand strategy Healthcare structure Brand repositioning Product portfolio Individual branding Market build up Marketing strategy India Pharmaceuticals industry Tuberculosis...
