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Keywords: Premium pricing
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Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–9.
Published: 30 April 2026
... names; financial and other recognizable information to protect confidentiality. © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Premium pricing Consumer behaviour Brand management Product positioning Luxury fashion In early March...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 08 January 2024
... fashion Premium pricing It was in December 2022 when Mason Chatterjee, the Indian brand head of Armani Exchange (A|X), was confronted with the managerial dilemma whether launching the second store in the city of Ahmedabad would be a right decision. Another key issue that was troubling him was how...
Case Studies
Case Provider:
Emerald Emerging Markets Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 21 November 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Netflix OTT Content Price Subscription Streaming Pricing Premium pricing Strategy Marketing Marketing strategy On 3rd May 2022, Bela Bajaria (Vice President, Global TV, Netflix, USA) was pondering Netflix’s...
