... illustrates the principles of differential pricing/price discrimination. More specifically, it highlights pricing strategies motivated by second- and third-degree price discrimination in an emerging market’s health-care context. From the information in the case, the student can learn to apply the concepts...

...Farzana Quoquab; Fauziah Sh. Ahmad; Nor Hazarina; Maisarah Ahmad Subject area Marketing Management, Entrepreneurship. Study level/applicability This case meant for advanced undergraduate students, taking courses of marketing management that covers the topics related to pricing strategies...

...Monica Singhania; Gagan Gandhi Subject area The application of activity based costing (ABC); calculating the cost of a CNC Process using ABC; designing a pricing strategy. Study level/applicability The case can be used in the following courses: MBA program with specialisation in finance...