Keywords: Product design
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Case Studies
Emerald Emerging Markets Case Studies 1–13.
Published: 27 February 2026
... Sustainability intelligence Entrepreneurship Product innovation Circular economy Conscious fashion Innovation Entrepreneurial skills Product design Ms Savithri Nair, a 60-year-old lady from Hyderabad city, Telangana state, India, wowed everyone on her first appearance on [1] Aha’s [2...
Case Studies
Emerald Emerging Markets Case Studies 1–14.
Published: 20 November 2025
... strategy Market segmentation Marketing mix Marketing Product design Product development The conversation carried on, but none of the friends was able to escape their shared predicament […]: How could PinkCart differentiate itself in the FemTech market, drive app adoption among potential...
Case Studies
Emerald Emerging Markets Case Studies 1–19.
Published: 19 November 2025
... and strategic planning in this particular segment of AT . Strategic management Strategy Technology management Product positioning Product design Inclusion In September 2024, following a pivotal board meeting, Swostik Sourav Dash, CEO of NeoMotion, found himself at a crossroads. The company...
Case Studies
Emerald Emerging Markets Case Studies 1–10.
Published: 14 October 2025
... with the shrinking profit margins and the fulfilment delays in orders, with the current operations struggling to manage bulk orders. Deciding the future of her brand remained a matter of question for Shervani. Marketing Small businesses Sustainability Sustainable development Product design Social media...
Case Studies
Emerald Emerging Markets Case Studies 1–34.
Published: 20 September 2024
.... Racela is the corresponding author and can be contacted at: olimpia.rac@mahidol.ac.th © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only New product Entrepreneur Launch strategy Product design Marketing research Qualitative market research...
Case Studies
Emerald Emerging Markets Case Studies 1–18.
Published: 26 June 2023
... Strategy. Supplementary materials Teaching notes are available for educators only. Subject code CSS 9: Operations and Logistics. Service operations Service management Consumer food purchasing Consumer behaviour Strategy Product design It was 30 September 2021, when the Co-Founder...
Case Studies
Emerald Emerging Markets Case Studies 1–27.
Published: 21 March 2022
...Debabrata Chatterjee; Jasleen Kaur Learning outcomes The learning outcomes are as follows: Understand the concept and characteristics of Bottom of Pyramid (BoP) markets; understand the concept and characteristics of frugal innovations; understand the Design Thinking approach to product design...
Case Studies
Emerald Emerging Markets Case Studies 1–54.
Published: 14 December 2021
... worth. Environmental issues Innovation Leadership Product design Sustainability At a TEDx Talk in March 2021, clapping reverberated throughout the hall. The words which had drawn a standing ovation from college-going youth were “When there is hope, you can move mountains! And since...

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