... elevated Savvys Store, turning Nair into a role model for aspiring entrepreneurs. Sustainability intelligence Entrepreneurship Product innovation Circular economy Conscious fashion Innovation Entrepreneurial skills Product design Ms Savithri Nair, a 60-year-old lady from Hyderabad city...

..., and that this is an all-in-one FemTech solution.” Suchitra replied, “Still, we are new to the market; we need to think about which segment to tap?" Marketing strategy Market segmentation Marketing mix Marketing Product design Product development Meeting in a coffee shop in Bangalore, the IT capital...

... names; financial and other recognizable information to protect confidentiality. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Strategic management Strategy Technology management Product positioning Product design Inclusion...

... the products. Looking at the declining sales numbers by November 2023, Shervani was unsure about the survival of her brand. She could not let her dream shatter! Marketing Small businesses Sustainability Sustainable development Product design Social media strategy Gardens and Beyond was founded...

... then conducted taste tests among themselves to evaluate the flavor, texture and overall appeal of the condiment. Adjustments were made to the recipe as necessary to ensure that the final condiment met the team’s high standards. New product Entrepreneur Launch strategy Product design Marketing research...

... purchasing Consumer behaviour Strategy Product design It was 30 September 2021, when the Co-Founder of Ajay Takeaway Foods LLP [ 1 ], Mr Ajay Vasant Solanki, recalled the discussion that happened at the recently concluded franchisee summit. Ajay Takeaway Foods LLP (Ajay Foods) an Indian franchise [ 2...

...Debabrata Chatterjee; Jasleen Kaur Learning outcomes The learning outcomes are as follows: Understand the concept and characteristics of Bottom of Pyramid (BoP) markets; understand the concept and characteristics of frugal innovations; understand the Design Thinking approach to product design...

... Emerald Publishing Limited Licensed re-use rights only Environmental issues Innovation Leadership Product design Sustainability At a TEDx Talk in March 2021, clapping reverberated throughout the hall. The words which had drawn a standing ovation from college-going youth were “When...