... Differentiation Product differentiation Naman Ojha was associated as the Store Manager of RedTape [ 1 ] outlet situated in the city of Unnao [ 2 ], India. On a fine morning of December 2023, the Zonal Head of the brand called Ojha to enquire how the outlet would meet its growth objectives in coming years...

... Marketing strategy Product differentiation Competitive advantage Strategic management Product attributes Mr Parth Parikh, the founder of Design Clinic India kept pondering about customer retention to chart the long-term growth strategy of his dream brand. Parikh, a master of product design hailing...

...-commerce forums. Brand management Marketing strategy Product differentiation Creativity Product positioning © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Hemverna Dwivedi can be contacted at: hemverna.dwivedi@s.amity.edu...

... across Guwahati city for the customers to experience healthy food and drinks before or post workouts (Exhibit 7). Business formation/start-ups Marketing strategy/methods Operations strategy Product differentiation Another issue for this start-up based out of a city like Guwahati...

... were announced to “build on the powerful library of doctor input and leverage advancements in artificial intelligence to provide symptom triage to members (Noach, 2018)” (Exhibit 1). Sustainability Disaster management Distribution channels Innovation Product differentiation Strategy...

... at: sonia.mehrotra@welingkar.org © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed reuse rights only Competitive strategy Strategy Product differentiation Patanjali Ayurved Ltd. has, in a short span of less than a decade, recorded a turnover higher than what several...